Clay

Clay provides data and workflow infrastructure for go-to-market teams. It combines first-party records, external data providers, enrichment and AI research so teams can build repeatable prospecting and account workflows.

Waterfall enrichment checks multiple providers, while signals track changes such as new roles, promotions and buying intent. Clay’s agents research companies and people, and workflows connect the resulting context with inbound qualification, outbound campaigns, advertising audiences and CRM updates.

Teams can build in the interface or through developer access, including API and CLI workflows for coding agents. Sequencing and rep-facing integrations carry the enriched information into execution. Customers can operate Clay directly or work with specialist implementation partners and GTM engineers.

• Data enrichment
• Company research
• People research
• Buying signals
• Prospecting workflows
• CRM synchronization

Clay prices platform actions and marketplace data credits separately. The amounts below combine the starting allocation of each; larger allocations and enterprise plans cost more.

Free

US$0

500 actions and 100 data credits per month, with unlimited seats and tables.

Launch

From US$185 / month

Starting monthly configuration: 15,000 actions and 2,500 data credits. Annual configuration starts at US$167/month equivalent, with 180,000 actions and 30,000 credits per year.

Growth

From US$495 / month

Starting monthly configuration: 40,000 actions and 6,000 data credits. Annual configuration starts at US$446/month equivalent, with 480,000 actions and 72,000 credits per year.

Stage

Series D

Funding

$115 million Series D (September 2026)