Overview
Formulary Financial provides fund administration and operational infrastructure for asset managers. Its team combines accounting expertise with AI-native data systems intended to keep calculations, controls and investor information connected.
What Formulary does
Formulary supports asset managers with fund operations, reliable financial data and tailored reporting. The administration service combines the people responsible for the accounting work with systems that organize and validate the information behind it.
Its approach emphasizes traceability: calculations and underlying records are systematized so work can be checked, controlled and reused. AI-native infrastructure and workflows support the accountants rather than leaving the manager with a collection of disconnected spreadsheets and administrative tools.
The intended relationship is an ongoing fund-administration engagement. Managers use the service for the operating work and the information needed to oversee it, with the technology forming part of the provider’s execution model.
Differentiation
Compared with separate administrative tools
Formulary connects the financial data, workflows and professional team within one administration relationship.
Compared with a fund dashboard
The service includes carrying out the operating work behind the information, rather than only displaying data prepared by the manager or another administrator.
Company details
Formulary is led by founder and CEO Alfia Ilicheva, whose background includes leading Edna Technologies and product work at Bridgewater Associates.
Chief Technology Officer Rick Pianka brings applied-AI, security and data-system experience from Meta and Bridgewater. Chief Controller Bryan Skelton brings fund-administration experience from VMS Fund Administration and Aduro Advisors, connecting the technology team with accounting and investor-service operations.
- Headquarters
- New York City, New York, United States
- Stage
- Seed
- Funding
- $4.6M seed round


