General Legal: Company profile

Overview

General Legal is an AI-native law firm that combines attorney-led legal services with AI-supported workflows. Its attorneys draft, review and negotiate business agreements for startups, growing companies and enterprises.

What General Legal does

General Legal drafts, reviews and negotiates business agreements, alongside employment, privacy, financial regulation, tax and financing matters.

General Legal works with startups and founders, growing companies, in-house legal teams and enterprise businesses. Its work ranges from company formation and fundraising to ongoing commercial agreements and specialist matters.

Clients bring a contract or legal request with the business context and desired outcome. AI helps analyze documents, prepare initial markups and route the matter to an attorney with relevant experience. General Legal’s lawyers review the work, apply legal judgment and handle drafting or negotiation for the client.

AI-native law firm
Commercial contracts
Contract review
Contract negotiation
Document drafting
Employment
Privacy
Financial regulation
Tax
Company financing
NDAs
SaaS agreements
Data processing agreements
Corporate governance

Differentiation

Compared with traditional law firms

General Legal builds AI into document analysis, initial markups and matter routing, while attorneys handle legal judgment and client advice. Its published contract services use flat fees rather than hourly billing, linking the price to a defined piece of work. Traditional firms may also use AI and offer fixed fees; General Legal makes this approach central to its operating model.

Compared with AI legal software

Clients engage General Legal to deliver legal work. Its lawyers draft, review and negotiate agreements on the client’s behalf. AI legal software typically provides tools that clients or their legal teams operate themselves; General Legal combines those technology capabilities with attorney-led service delivery.

Pricing

Flat fees for contract review, negotiation and drafting. Prices in USD.

Simple review: $250; Contracts of three pages or fewer.
Standard review: $500; 3–25 pages; redlines, one internal revision and negotiation guidance.
Full negotiation: $1,000; Standard review plus unlimited negotiation turns and counterparty call support.
Smaller drafting: $1,000–$1,500; Smaller drafting projects, subject to scope.
Foundational drafting: $2,000; Foundational company documents. Long or non-standard matters are quoted separately.