Overview
Headcount is an AI-native marketing agency pairing human strategy with agent-powered execution.
What Headcount does
Headcount is a managed marketing agency pairing human strategy with agents for recurring production and execution. Its work connects campaign planning, content, reporting and optimization around a continuing client program.
An engagement establishes deliverables and capacity, with program management coordinating the work rather than treating every asset as a new standalone assignment. Agent-supported workflows retain brand history, audiences, review standards and prior campaign context for subsequent production.
Monthly programs can include agreed content and incremental marketing requests within capacity. Paid media, printing, external production, specialist development and outside vendors are separately scoped, keeping the agency fee distinct from the costs of distributing or physically producing a campaign.
Differentiation
An ongoing agency relationship
Headcount provides the strategy, coordination and delivery team around the agents rather than a tool the customer has to staff.
Program context across work
The model connects planning, production and reporting so that repeated requests can use the same brand and campaign history.
Pricing
Monthly programs are scoped after consultation around deliverables and capacity. Media, printing, production hard costs, specialist development and external vendors are separate.
