Overview
Product-catalog optimization for discovery and selection by AI shopping agents.
What ReFiBuy does
ReFiBuy helps retail and brand teams improve the product information used by AI shopping systems. It evaluates catalogs and product pages, identifies gaps and generates or enriches the data needed for products to be interpreted more accurately.
Its Commerce Intelligence Engine connects evaluation, enrichment, distribution and monitoring in a continuing workflow. Teams can review changes and track how product information is handled across emerging agentic shopping environments.
The company’s focus is commerce catalog operations and product discoverability, rather than procurement on behalf of a buyer. It supplies a specialist optimization platform for digital commerce teams working with a changing distribution channel.
Company details
ReFiBuy is led by co-founder and CEO Scot Wingo, whose previous companies include ChannelAdvisor and AuctionRover.com.
The leadership team includes CTO Cameron Bowe, Chief AI Officer James Frawley, COO Derek Conlin and Chief Product Officer Link Walls. Their published backgrounds span ChannelAdvisor, Rithum, Walmart, MikMak and Art.com, grounding the company’s AI-commerce work in marketplace and retail operations.
